I have criticized Taylor Swift in the past. She annoys me deeply, yet I love her music. It’s a weird mix of emotions that I struggle with daily. Let me begin by informing you that this is in no way, shape, or form a hate piece. That being said her new music is less than stellar.
Taylor’s new album reputation (in all lower case because new bad-ass rebel Taylor doesn’t follow the rules of grammar) is set to drop in November. This album is said to be a response to the the media and the bad reputation they gave her that she definitely did not help to create. I was looking forward to this new music until the first single came out. I didn’t like it. I thought it was horrible. I was beyond disappointed because I had stayed up way past my bedtime for this mess.
“Look What You Made Me Do” is the first single. In it Taylor is back to true form. She is singing about not wanting to play the victim while simultaneously playing the victim. Clever. The song is supposedly about Kim and Kanye, blah blah blah. Is that feud even still a thing?
For someone with such a talent for songwriting, it took her and four other people to come up with the repetitive chorus where she just repeats “Look What You Made Me Do” over and over again to the beat of “I’m Too Sexy.” Serious question, what did we make her do? Release bad songs?
That’s not even the worst part of the song. That belongs to the part where she tells us that “the old Taylor can’t come to the phone right now… because she’s dead.” Is she dead though? I mean old Taylor wrote songs about people that wronged her and new Taylor? Well, she writes songs about people that wronged her.
The music video is a sight to be seen. The video is Britney circa 2003. Let me rephrase that. This video tries to be Britney circa 2003. It is very dated. In the video she tries a little too desperately to sex up her squeaky clean image. It doesn’t work. There is a part where she dances as if she was… well Britney. It comes off as fake and awkward.
This all feels like a massive sell out. Taylor made millions off of being the girl next door. The relatable pop star. She wasn’t sexy, vulgar, or drop dead, head turning gorgeous. She was pretty and cute just like most suburban American girls. She sang about her crushes and the mean girls. Every high school kid, whether they wanted to admit it or not, could relate. In a world of twerking Mileys and sex tape Kardashians, it was good to have a Taylor. Along the way, she changed the game, she outsold everyone and she did it without having to sacrifice herself. Maybe that is why I just don’t understand this new direction. Why did the old Taylor have to die? I understand that people grow and change, but most people don’t become entirely new people at age 27. Right?
With fellow pop stars such as Miley Cyrus and Kesha releasing more folksy pop songs with a message and people like Katy Perry drowning in the charts dominated by males, this seemed an odd direction for Taylor to take. The current climate is perfect for Taylor’s not quite Country but not quite Pop singer songwriter mix.
However, maybe Taylor knows more than all of us. Her new single is breaking all sorts of records and is currently #1 on the Billboard charts, finally knocking off “Despacito.” This makes her the first female to top the charts in 2017. She is also rumored to be performing the halftime show at the College Football National Championship Game in January. She must have signed some sort of deal with the college football gods because her second single debut on ABC before the football game Saturday night.
Her second song “…Ready For It?” is about her current boyfriend. Apparently this is the one she is going to marry. Which is still not new for Taylor. The first time I heard the song, I hated it. Now I’m listening to it constantly. I hate that she does this to me. Only she can follow up an awful song with another awful song, yet make me listen to the second awful song on repeat. I am intrigued enough to want to listen to the whole album. Maybe that’s all she wants or maybe she doesn’t care what we think and is just going to do her own thing because she knows we will all buy her music even if it sucks. She is that famous.
That’s all I got. I’m calling it The Curious Case of Taylor Swift.